about us

We aspire to be the most loved lifestyle technology platform in the Middle East.

Our mission is to exceed stakeholder expectations by providing seamless user-centric experience enabled by continuous technology innovation.

Discover our story
Our values
We live by our 6 core values
Trust: to ensure its partners always get their products and payments on time, every time
Respect: to treat its employees, customers and partners with courtesy, consideration and dignity;
Innovation: to nurture entrepreneurial spirit in the organization with a results-oriented mindset
Excellence: to exceed what it achieved yesterday, to deliver a world-class user experience across its businesses and services
Passion: to commit to exceed stakeholder expectations by pursuing their happiness and achieving its ambition
Sustainability: to create long‑term stakeholder value by taking into consideration social, economic and environment aspects

our brands

We aim to build a comprehensive product offering and provide an intuitive user experience

Discover our brands