The acquisition reflected Jahez’s disciplined approach to capital allocation and international expansion. Rather than attempting to time market cycles, the decision was anchored in the quality and performance of the asset and its ability to generate sustainable value through integration and scale.

With the transaction closing in 4Q-2025, the immediate financial impact was limited to proportional consolidation. However, the acquisition established a cornerstone for accelerating regional growth, unlocking synergies across product development, technology services, operations, finance and administrative functions over the medium to long term

As part of the transaction, Snoonu’s founder and CEO assumed the role of CEO of International Business at Jahez Group, overseeing operations in Bahrain, Kuwait and Qatar. This leadership structure ensures continuity, strengthens execution and enables the efficient deployment of shared capabilities across markets.

In February 2026, Jahez announced its International Strategy, under which Snoonu was designated as the Group’s primary international operating platform. Snoonu is expected to take on a progressively larger operational role across Jahez’s international markets, starting with planned launches in Kuwait and Bahrain, leveraging its advanced technology stack and strong multi-vertical operating model. This strategy reflects the Group’s view that long-term success in international markets is best achieved through differentiated multi-vertical execution, higher customer engagement and stronger retention.

Looking ahead, the consolidation of Snoonu will strengthen Jahez’s operating results and financial position, while deeper cooperation, technology integration and knowledge transfer are expected to drive sustained value creation and support future international expansion mandates.